Demand Reduction, Unlocked by Confidence and Viability
No matter what are the motivators of action for any one consumer, economics always play a part - even if it is only about eliminating the fear of losing out. It turns out that for heavy consumers, whose average monthly utility energy bill is $300 in much of California, electric consumption may be reduced by 60% in a way that is economically viable for the average consumer - that's including all savings, all outlays/costs (retrofit, financing, etc.), all incentives and other factors. For other consumers, and other fuels and water, economically viable demand reduction varies from 10% to 50%.
Demand Reduction, Compelled by Relatively Large Economic Upside
Of course, since they account for so much of overall utility demand, when heavy consumers reduce consumption by 60%, the overall impact to overall utility demand is disproportionately positive. While a tailored heavy consumer program has its merits, other consumer segments also have substantive contributions to make, and the approach to achieve those gains is necessarily different, usually oriented around benefiting from improved health and comfort - both subsidize-able by economic gains that are relatively large for each consumer group in question.
With the economic gain consumers make through savings, they are free to spend on measures that improve comfort or carbon emission reduction. In fact, our optimization tools can be set by consumers to minimize their carbon footprint for a breakeven/zero net gain - or even eliminate their carbon footprint for the lowest net outlay/cost!